Loloi Announces New Collections for Amber Lewis x Loloi to Debut at Fall 2022 High Point Market

DALLAS (Oct. 24, 2022) ― Loloi will debut five new rug collections, 20 new wall art designs and multiple new pillow designs for its Amber Lewis x Loloi collaboration at the Fall 2022 High Point Market. Officially launching Nov. 1, the collection will preview to the Trade in Loloi’s High Point showroom located in the IHFC Design Center, Showroom 320.

These newest introductions boast Amber’s signature style with a sophisticated blend of warm tonal hues, plush materials and subtle patterns and designs. “We are loving how Amber’s relaxed and casual vibe can translate beautifully to our Amber Lewis x Loloi line of rugs and pillows, while also elevating the space they are in,” said Cyrus Loloi, Principal. “This Market we were able to expand on the collection with a variety of materials, constructions and designs that really embrace the refined, laid-back elegance Amber is known for.”

The new Amber Lewis x Loloi rug collections will include:

ALIE

Area rugs in the Alie Collection have an elevated antique look and plush, modern feel. The rug’s underlying traditional motif is overlaid with a slightly higher pile that creates a softening effect like early morning fog. The Alie Collection for Amber Lewis × Loloi is power-loomed in Turkey with durability for high-traffic rooms in mind. These rugs also carry the Oeko-Tex® label, ensuring their materials don't contain harmful substances.

BRIYANA

The Briyana Collection of area rugs by Amber Lewis x Loloi combines the incredible ribbed texture of Moroccan rugs with clean, contemporary design, thanks to Lewis’s careful eye for details. Each rug features a different pattern with elegant and uncluttered linework, while its border adds a subtle framing in the same color of the base material. Hand-knotted of wool and cotton in India, this collection is also GoodWeave certified, ensuring Loloi’s commitment to ethical production and the support of weavers' communities.

MORGAN

With the faded feel of an antique rug, the Morgan Collection for Amber Lewis x Loloi is a feat of modern printed construction. These impressive area rugs expertly blend sophisticated tones to recreate the dynamic colors of vintage textiles. Power-loomed of CloudPile™ construction, these rugs are extra-soft to walk upon yet still durable for high-traffic rooms.

WOODLAND

The Woodland Collection for Amber Lewis × Loloi has a lush, soft pile inspired by the tree-lined city of Woodland, California. A slightly ridged construction adds dimension and movement to this stylish, modern rug. Hand-knotted by artisans in India, the Woodland Collection is GoodWeave certified, ensuring Loloi’s commitment to ethical production and the support of weavers’ communities.

YELLOWSTONE

Taking cues from the stunning rock formations and varied landscape of the country’s oldest national park, the Yellowstone Collection is made of interwoven wool and jute for a pebbled yet soft, durable rug in natural tones. Hand-woven by artisans in India, this Amber Lewis × Loloi collection is GoodWeave certified, ensuring Loloi’s commitment to ethical production and the support of weavers’ communities.

The new pillow introductions feature cotton-blend designs and come in a range of sizes including 18"x18", 13"x21" and 22"x22". Amber’s wall art collection with Loloi will include beautifully fresh textile designs that come in a range of framed sizes, including 26” x 26” and 36” x 25”. The new art pieces range from stunning, woven landscapes, to elegant nude figures and subtle interwoven designs with abstract motifs.

“This new collection is really about bringing a very personal nuance to your space, with materials and palettes that are at once comfortable but also take your breath away,” said Lewis. “We are so excited to expand our collection with Loloi and think these new designs will bring relaxed luxury and style to any space.”

In celebration of the new introductions, Market attendees are invited to a “Cocktail Hour with Amber Lewis” event on Sunday, Oct. 23, 3 p.m. – 5 p.m. in Loloi’s showroom. Visitors will have a chance to mingle with Amber herself while browsing the newest introductions and enjoying a martini bar and passed hors d’oeuvres.

ABOUT LOLOI

Founded in 2004, Loloi has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has been inducted into the ARTS Awards Hall of Fame, winning five ARTS Awards for “Best Rug Manufacturer” in 2010, 2011, 2015, 2016 and 2017, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. Loloi is headquartered in Dallas, with to-the-trade showrooms located here. For more information, visit: www.loloirugs.com.

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Jennifer Green
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