Loloi Showcases New Justina Blakeney x Loloi Collections at the Fall 2022 High Point Market

DALLAS (Oct. 24, 2022) ― Loloi announces it will debut two new rug collections along with new pillow designs by Justina Blakeney during the Fall 2022 High Point Market. The Justina Blakeney x Loloi collaboration will be featured in Loloi’s High Point showroom located in the IHFC Design Center, Showroom 320.

The season’s new rug collections are full of color and charisma, embracing the playful-boho aesthetic of the designer and business maven herself:

GOOD MORNING

The Good Morning Collection's abstract design is based on artist and collaborator Justina Blakeney’s drawings, featuring interlocking shapes with bold outlines. In Justina’s art, those shapes might be collages made of cutout paper, but here, they’re printed on the rug with soft polyester fibers. Good Morning is available in a mix of colorful palettes that can fit into a range of living rooms, bedrooms, children’s rooms, and more. Power-loomed of 100% polyester in Egypt. Designed by Justina Blakeney for Loloi.

VILLAGIO

The village cityscapes on Villagio Collection area rugs are based on original art by designer Justina Blakeney. Loloi partnered with weavers in India to transform Justina’s linework drawings into colorful area rugs hand-tufted of 100% wool. They also employed a technique called “carving,” shearing down the pile between each motif to create extra depth and texture. This collection is GoodWeave certified, ensuring Loloi’s commitment to ethical production and the support of weavers' communities. Designed by Justina Blakeney for Loloi.

These join two collections introduced last spring:

BERKELEY

The Berkeley Collection has a warm, throwback aesthetic with a modern edge. Like all area rugs designed in collaboration with Justina Blakeney, the Berkeley Collection is made for bold and boho decor lovers. The rug is hooked of 100% soft, heathered wool from India and is GoodWeave certified, ensuring our commitment to ethical production and the support of weavers’ communities. Designed by Justina Blakeney for Loloi.

EILA

Designer Justina Blakeney takes inspiration from tribal fabrics in the Eila Collection, her latest colorful collaboration with Loloi. The distressed-look rugs add instant lived-in energy to any space, while the diamond pattern draws the eye to the center of the room. The Eila Collection also carries the Oeko-Tex® label, ensuring the rug’s materials don’t contain harmful substances. Designed by Justina Blakeney for Loloi.

In addition, the collaboration will premiere a range of new pillow designs that embody Justina’s signature joyful style through a fresh lens.

ABOUT LOLOI

Founded in 2004, Loloi has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has been inducted into the ARTS Awards Hall of Fame, winning five ARTS Awards for “Best Rug Manufacturer” in 2010, 2011, 2015, 2016 and 2017, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. Loloi is headquartered in Dallas, with to-the-trade showrooms located here. For more information, visit: www.loloirugs.com.

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Media Contact:
Jennifer Green
jennifer.green@liveecho.com
(214) 498-8547